Friday, March 30, 2007

Brand Watch Chicago Bulls

There was a time when Chicago Bulls were at their extreme of their success. Every cap, jackets, trousers, scarf and everything had a Chicago Bulls logo. Specially here in Nepal everything was Chicago Bulls. A simple and low quality cap would cost three to four hundred percent more on the actual cost just because of the Chicago Bulls logo and the same would apply on jackets as well. Shorts, socks everything was Chicago Bulls in Kathmandu. The name only was so expensive here then. People who don’t know a thing about basketball would fancy wearing Chicago Bull printed apparels. Wow man this was the heights I have ever seen any name making such a huge and influential mark on anyone’s choice. Sometimes I used to get fed up by the name Chicago Bulls and the red color as everywhere I look I saw that red colored Chicago Bulls trademark but still love the Chicago Bulls Team more than any other.